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PROJECT 12 / 2026Concept and product in progress

Kadra.App

An empty court on one side meets the missing game on the other.

SportsTech · Marketplace
MY ROLE

Founder · Strategy · Product

CONTEXT

Team being formed

EXPLORE

Public case study of a private project.

Visual presentation of the Kadra ecosystem proposal
Mockup of the Kadra app for booking courts
Kadra symbol
KADRA / ECOSYSTEMVISUAL PROPOSAL

An ecosystem for finding and booking sports courts, managing venues and splitting payment between players.

The challenge

Players still rely on messages, calls and scattered information; venues run schedules, sales and payments in disconnected tools.

The response

Kadra connects three surfaces: the app for players, Kadra Pro for venue managers and Kadra Pay for bookings, sales and split payments.

01

Design both sides of the marketplace from the start.

02

Turn availability into transparent, bookable inventory.

03

Connect the point of sale to the schedule to reduce operational conflicts.

04

Use split payment as a conversion mechanism, not an add-on.

03 / CURRENT STAGEEVIDENCE & NEXT STEPS

What exists today.

Proposal

App · Pro · Pay

Planned fronts in the ecosystem design; implementation and identity still being confirmed.

NEXT MOVE

Finish market research, validate operations with venues and settle the scope of the first MVP.

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KEEP EXPLORING / 13

Muralha.AI