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PROJECT 06 / 2026Brand and digital experience in development

TUVÁ

Fruit, fizz and a reason to stay.

Branding · Product · Digital experience
MY ROLE

Concept · Brand · Creative direction

CONTEXT

Personal project

TECHNOLOGIES
  • TypeScript
  • Three.js
  • GSAP
EXPLORE
View project (opens in a new tab)
TUVÁ identity and packaging mockups for three flavorsIDENTITY & PACKAGING MOCKUPS
IN MOTION
A walk through the site0:40 · In Portuguese
GALLERY
TUVÁ website opening with the brand, the Cupuaçu & Lime bottle and the tagline Fruta, gás e vontade de ficar.
Website opening
TUVÁ Flavors section with Cupuaçu & Lime selected and the 3D bottle.
Flavors: Cupuaçu & Lime
TUVÁ Flavors section with Passion Fruit selected; the page and the bottle change color.
Flavors: Passion Fruit
TUVÁ Flavors section with Camu-camu selected, marked as coming soon.
Flavors: Camu-camu, coming soon
01 / STARTING POINT

A problem.
A direction.

A table soda project from Manaus, built around a contemporary identity, brand concept, packaging and digital experience.

The challenge

Create a brand from Manaus with a contemporary voice that connects flavors, packaging and the digital experience.

The response

Build an identity in green and cream, with Archivo type and variations for Cupuaçu & Lime, Passion Fruit and Camu-camu.

02 / PROCESS

Choices that
give it shape.

01

Use an urban, contemporary language.

02

Connect identity, packaging and website.

03

Set flavors apart within one visual family.

04

Present packaging as mockups and the product at its current stage.

03 / CURRENT STAGEEVIDENCE & NEXT STEPS

What exists today.

Identity

Brand system

Concept, palette and typography developed.

Digital

Project website

A brand presentation experience; production and sales not documented.

NEXT MOVE

Consolidate the final brand materials and validate the product's next steps.

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KEEP EXPLORING / 07

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